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10 Strategies to Help Small Business Leaders Prepare for Year End

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Year end is a busy time of year for finance & accounting staff.  It is that time of the year where we draw a line in the sand and take a gauge on how a business performed over the last 12 months.  Most businesses run their fiscal year in sync with the calendar year, and […]

How to Perform a Market Analysis and Define Your Target Market

the word audience written on white board

“Strategy 101 is about choices—you can’t be all things to all people.”  Michael Porter’s advice is key to understanding how your business identifies a target market and develops a solution to meet the identified need.  One of the fundamental parts of any business plan is the market analysis.  The business owner will quantify the “problem” […]