10 Strategies to Help Small Business Leaders Prepare for Year End
Year end is a busy time of year for finance & accounting staff. It is that time of the year where we draw a line in the sand and take a gauge on how a business performed over the last 12 months. Most businesses run their fiscal year in sync with the calendar year, and […]
How to Perform a Market Analysis and Define Your Target Market
“Strategy 101 is about choices—you can’t be all things to all people.” Michael Porter’s advice is key to understanding how your business identifies a target market and develops a solution to meet the identified need. One of the fundamental parts of any business plan is the market analysis. The business owner will quantify the “problem” […]