How to Perform a Market Analysis and Define Your Target Market
![the word audience written on white board](https://cfoshield.com/wp-content/uploads/2022/02/targetmarket-1024x683.jpeg)
“Strategy 101 is about choices—you can’t be all things to all people.” Michael Porter’s advice is key to understanding how your business identifies a target market and develops a solution to meet the identified need. One of the fundamental parts of any business plan is the market analysis. The business owner will quantify the “problem” […]